In The News

Jazzmyride To Open 100 Retail Outlets In 3 Years

The company will follow a top to bottom approach in opening dealership and wants to put in place a good franchise model............Read More



6 Hot tips for bike riders

For many people, the freedom of life lies in the ability to take off to any part of the nation, on his motorcycle. There’s an added charm to travelling on a bike, they are a cool, fun and fuel-efficient way to cruise. Yet the reality remains that a crash as a motorcyclist is about 30 times ............Read More





Jazzmyride becomes online distributor of Hella products in India

With this deal, Jazzmyride becomes the National authorized distributor of Hella products for On-Line Users in India, across all online e-commerce platforms including marketplaces like Amazon, Flipkart, Snapdeal, Shopclues, etc............Read More



From Rs 10,000 capital to Rs 20-cr revenue, how Jazzmyride used lean startup principles to cruise into automotive accessories industry

The motivational stories of Bill Gates, Steve Jobs, Elon Musk and Jeff Bezos inspired many to ditch their comfort zones and tread the path of risk, a key element in entrepreneurship. Sunil Dhingra is one such person. He quit his comfortable and well-paying job in the midst of a promising career to pursue his entrepreneurial dreams...........Read More



Startup Jazzmyride sells car and bike accessories, utilities, spares via web store

Sixteen years ago, when Sunil Dhingra sold an item on (later acquired by ebay), he was very impressed. "The transaction happened very quickly and I realised the power of e-commerce when I was still in school," says Dhingra, 32. After completing his MBA from Symbiosis, Pune, Dhingra worked with various companies for about six years, and then decided to take the plunge into e-commerce. In April 2011, in partnership with his brother Mukesh, he founded Jazzmyride, a Web store for car and bike accessories. "After reading how Jeff Bezos built Amazon, I got enough inspiration to finally take the leap of faith," says Sunil..........Read More



TVS Automobile Acquires Majority Stake In Automobile Accessories Startup Jazzmyride

TVS Automobile Solutions Ltd (TVS ASL), a part of the $6 Bn TVS Group, has picked up a majority stake in an online seller for car & bike accessories and spare parts The financial details of the deal remained undisclosed. Besides, PwC Corporate Finance was the adviser on the transaction...........Read More



TVS Automobile hits the start-up lane with ₹75-cr deals

CHENNAI, JUNE 9: TVS Automobile Solutions, part of the $6-billion TVS Group, will invest in three start-ups that make the auto aftermarket business simpler. The plan also marks the Chennai-based leading aftermarket player’s big leap into digital technology space............Read More



Steelbird helmets partners exclusively with for E-commerce distribution

Steelbird Hi-Tech India Ltd. have partnered to sell Steelbird helmets online across various e-commerce marketplaces exclusively through Jazzmyride.Steelbird Hi Tech India limited is one of the oldest and quality product manufacturers of helmets in India having technical collaboration with BIEFFE- world's number one in helmets...........Read More



Brothers take e-biz route for auto spares

Jazzing ride: Sunil Dhingra (left), CEO and co-founder of, with his brother Mukesh. For Sunil Dhingra, co-founder and CEO of, an online car and bike accessories seller, the bug to be an entrepreneur on e-commerce space struck early in his life, when he was just in school. “The passion to start something in e-commerce was there since childhood. During my school days I sold an item on (acquired by ebay later) and the experience of the message that we have received your money and now you have to shift the order amazed me. This introduced me to the world of e-commerce," says Sunil. The dream remained in his heart and Sunil focused on completing his MBA from Symbiosis Institute of Telecom Management (SITM), Pune in 2006. He later joined the corporate world and worked for six-seven years in TCS and Infosys. But the growth of e-commerce finally encouraged Sunil to set up his own venture..........Read More



Sunil Dhingra lives his childhood dream with the Rs 6-crore Jazzmyride

As a 15-year-old, Sunil Dhingra was fascinated by the quick turnaround time for a product he had bought online. "I was surfing the Net along with my cousin, when we decided to buy something. The transaction happened very fast and I realised the power of transacting online. That day, I had decided that I will be an online retailer," he says. The wait was long, but Dhingra never lost focus. Finally, in 2011, he launched, an online car and motor accessories portal, with a paltry Rs. 10,000. Today, in just over two years the company reported a turnover of Rs. 6 crore...........Read More



Jazzmyride to open stores in NCR

NEW DELHI, APRIL 20: Online retailer of car and bike accessories plans to set up offline retail stores, starting with the NCR region, in the first quarter of the ongoing fiscal.

“We will open offline stores in the NCR. We are opening the first one as a pilot model,” Jazzmyride Founder & CEO Sunil Dhingra told PTI. Founded in 2011, the company is looking to be a one-stop-shop for such items and provide customers off-the-shelf products too.

The company offers over 7,000 handpicked accessories of 52 brands and also supplies accessories to 20 other online portals...........Read More forges ahead into innovative car and bike accessory store

New Delhi, India, March 25, 2014: takes pride in becoming the largest seller of car and bike accessories in the Indian e-commerce space. incepted in the year December 2013 and was primarily popular as, which was founded by Sunil Dhingra in the year 2011 with a vision to provide a wide array of car and bike accessories under one roof............Read More



Car And Bike Accessories Are Now On Cloud

Thursday, March 27, 2014: takes an innovative lead by using the most advanced cloud based technology to provide a wide array of car and bike accessories on a single platform. incepted in the year December 2013 and was primarily popular as, which was founded by Mr.Sunil Dhingra in the year 2011 is now the largest seller of car and bike accessories in the Indian e-commerce space............Read More



At Internet Retail Expo 2014

Selling on online marketplaces in India : The good, the bad and the ugly

Online marketplaces have been seen playing a vital role in the growth of Ecommerce in India. Not only, they have encouraged sellers to come online but have also given a platform to reach a wide range of masses with variety of products on a single platform.

However, where a marketplace strategy may be a boon for some retailers it could be a bane for others. Low startup cost and free upfront traffic are two of the most significant advantages of using a marketplace to sell a product. But, the biggest drawback of using such sites is that one will need to pay a small fee to have their item listed and then will need to pay a percentage of each completed sale............Read More